Why I switched my newsletters from Substack and Mailchimp to Buttondown

In September 2021, I randomly split all email subscribers to guzey.com in 3 groups, each of about 1,100 subscribers, and sent my updates via Substack, Buttondown, and Mailchimp.

Although Buttondown is not perfect, I’m going with it for now because:

  1. its open rates and click rates are great and this is ultimately what I care about the most
  2. it looks very good and allows to have quotes and tweet embeds
  3. it’s pleasant to use, in contrast to Mailchimp, and costs almost exactly as much

Key stats and my thoughts on each platform below:




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